Complete Feature Set
Everything You Need for B2B Success
Discover the comprehensive suite of features that make WhatsApp Business the ultimate platform for B2B communication, automation, and growth.
Feature Categories
Explore our comprehensive feature set organized by category to find exactly what your business needs.
Messaging & Communication
Rich messaging capabilities for professional communication
Automation & Bots
Intelligent automation to scale your customer interactions
Analytics & Reporting
Comprehensive insights and performance tracking
Team Collaboration
Tools for seamless team coordination and management
Security & Compliance
Enterprise-grade security and compliance features
Integrations & API
Connect with your existing tools and workflows
Detailed Features
Dive deep into each feature category to understand how WhatsApp Business can transform your operations.
Messaging & Communication
Rich messaging capabilities that go beyond simple text to create engaging, professional communications with your customers.
Rich Text Messages
Send formatted text with bold, italic, and strikethrough formatting
Key Benefits:
- Professional formatting
- Better readability
- Brand consistency
Media Sharing
Share images, videos, documents, and audio files instantly
Key Benefits:
- Visual communication
- File sharing
- Multimedia support
Document Management
Send PDFs, presentations, spreadsheets, and other business documents
Key Benefits:
- Contract sharing
- Proposal delivery
- Document tracking
Voice Messages
Send voice notes for more personal and efficient communication
Key Benefits:
- Personal touch
- Quick communication
- Language flexibility
Video Messages
Share video messages and conduct video calls with customers
Key Benefits:
- Face-to-face interaction
- Product demos
- Personal connection
Broadcast Lists
Send messages to multiple contacts while keeping conversations private
Key Benefits:
- Mass communication
- Privacy protection
- Efficient outreach
Feature Comparison
See how WhatsApp Business compares to traditional communication methods and other platforms.
| Feature | Phone | WhatsApp Business | |
|---|---|---|---|
| Response Rate | 20% | 60% | 98% |
| Read Rate | 25% | N/A | 99% |
| Media Sharing | Limited | No | Full Support |
| Real-time Communication | No | Yes | Yes |
| Group Communication | Yes | Limited | Yes |
| Automation | Basic | No | Advanced |
| Analytics | Basic | Limited | Comprehensive |
| Global Reach | Yes | Expensive | Yes |
| Cost per Message | $0.10 | $0.50 | $0.05 |